ABOUT THIS EPISODE
Backyard chickens, miniature cows, goats, pigs, and other unconventional pets are showing up in suburban homes and on social feeds faster than veterinary care can keep pace.
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, examine what happens when owners expect a small animal clinic to help with a species the team isn’t trained, equipped, or comfortable treating.
They discuss the real risks of leaving that gap to social media influencers, the pressure already facing large animal veterinarians, and why simply turning people away can damage both animal welfare and community trust.
The conversation also explores a more hopeful side: clinics with genuine interest can use targeted CE, basic equipment, team training, and strong referral relationships to serve an emerging need.
Veterinarians, technicians, and practice managers will leave with practical questions to ask now: Do we have a script for these calls? Do we know where to refer urgent cases? Could this be a service, recruiting, or professional-growth opportunity? And how can we educate owners before a viral pet trend becomes an animal welfare problem?
#VeterinaryMedicine #VetMed #VeterinaryTechnician #BackyardChickens #ExoticPetCare
In this episode, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, examine what happens when owners expect a small animal clinic to help with a species the team isn’t trained, equipped, or comfortable treating.
They discuss the real risks of leaving that gap to social media influencers, the pressure already facing large animal veterinarians, and why simply turning people away can damage both animal welfare and community trust.
The conversation also explores a more hopeful side: clinics with genuine interest can use targeted CE, basic equipment, team training, and strong referral relationships to serve an emerging need.
Veterinarians, technicians, and practice managers will leave with practical questions to ask now: Do we have a script for these calls? Do we know where to refer urgent cases? Could this be a service, recruiting, or professional-growth opportunity? And how can we educate owners before a viral pet trend becomes an animal welfare problem?
#VeterinaryMedicine #VetMed #VeterinaryTechnician #BackyardChickens #ExoticPetCare
English
United States
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