ABOUT THIS PODCAST 🔗
Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customer’s mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value — in order to elevate your company’s performance...and your people’s careers.
Update frequency:
every 18 days
Average audio length:
32 minutes
English
United States
160 episodes
since Jan. 20, 2020
episodic
LATEST EPISODE 🔗
Your customer value comes from your differentiation. Tom Brady, VP of Business Development for Flow Pharma and I talked about Flow's differentiation, which is pretty powerful. We explored what customer outcomes can be achieved using that differentiation, and then what markets/customer groups most…
PREVIOUS EPISODES 🔗
Rhys Ryan leads Ekkobar, who leapfrogs social media analytics. Where analytics can tally clicks, likes, shares, seconds on a page etc., Ekkobar's social media insights figure out what people are thinking about you, how bad that misstatement was -- or wasn't -- and what they intend to do about it.
…
Peter Voss is the founder and CEO of Argo, whose AI has upped the chatbot interactions that companies can have with customers. We talked about what AI currently does, and what AI can't yet do that makes AI so artificial. We also talked about how AI helps clients provide value to customers better th…
I've been ruminating lately about the challenge of helping big organizations sell and price value more effectively...vs. the challenge of helping more agile companies become more holistic in their pursuit of customer value. There's a huge difference. Doing the first is straightforward and pays wel…
Darrell Amy and I are kindred spirits who believe in the importance of customer value. He co-hosts the Selling From the Heart Podcast, and his book "The Revenue Growth Engine" is on my bookshelf -- extolling how to coordinate sales and marketing functions in your organization. We help somewhat dif…
David Newman has released his newest book, "Do It! Selling" (the latest in his "Do it!" series of books). David is an old friend, and serves speakers, coaches and consultants who have strong intellectual property, but who aren't confident in their ability to get more of the right clients at the rig…
Tim Rohrer wrote and published "Sales Lessons of the World's Greatest Mentor" as an homage to the most influential person in his career. This was a work of love, and shares lessons in story format -- super impactful, and a super easy read. This is a highly recommended book!
Learn more about your …
Julie Roehm has held positions with some of the world's greatest companies, most recently as Chief Experience Officer with Party City -- is there anything more "customer experience" than a company that helps the world celebrate stuff? Julie and I talked about some of her very sophisticated -- yet …
Keith Dorson owns Win-Win Investments, a financial planning firm. He's not the first financial planning professional on the podcast, but he's the first to call his clients owners; they own their lives, their journeys, their stories. Keith treats them like that. It's pretty cool to hear him share hi…
Carl Kwan is the founder and head of Kwan Multimedia, and helps his clients produce video content that reinforces your value and moves customers through their buying process. He has over 18 years (since the infancy of YouTube), plus years before that as am image coach, making video content that do…
Disclaimer: The podcast and artwork embedded on this page are from Mark Boundy, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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