ABOUT THIS PODCAST 🔗
Two ad tech founders who've each built and sold startups before, pulling back the harness on how agentic advertising actually gets built with the founders and operators doing it.
Update frequency:
weekly
Average audio length:
31 minutes
Guest interviews
English
United States
7 episodes
since Sept. 10, 2026
episodic
LATEST EPISODE 🔗
In this episode of Unharnessed, Mo and Joe sit down with Jules Minvielle, founder and CEO of Olyzon, the Paris-born, New York-based startup building an agentic orchestration layer for media buying. They start with the name (a play on the Tupac song “All Eyes on Me”) and the French ad tech scene. Th…
PREVIOUS EPISODES 🔗
In this episode of Unharnessed, Jonathan Moffie and Joe Hirsch welcome their first international guest, Jason Spencer, Business Development Director at ITV, the UK broadcaster, streamer, and producer behind Love Island.
Jason explains how ITV went from experimenting with Gen AI to producing TV ads …
Everyone can build an agent. What makes one worth using? PMG’s Mike Treon joins Jonathan Moffie and Joseph Hirsch to unpack how an agency turns its data, workflows, and best media operators’ expertise into an agentic advantage. They explore why automated transactions are only the starting point, wh…
Six months ago, Eric Franchi's inbox started filling with a new kind of startup: companies building an agentic layer on top of every API and MCP server an advertiser can reach. Walled gardens, search, open web, ChatGPT, even DSPs. A couple turned into a dozen, then more than 25. Eric and his partne…
You ship the product. Launch day comes. Your dashboard is 0 across the board. Every founder has felt that. Mike Khristo has felt it enough times to build a company about it. Layers is an agent that reads your repo, makes the content, buys the ads, and traces every install back to what caused it.
On…
Nobody wants a team of 30 sub-agents. They want their problem solved. Adam Epstein, co-founder of Gigi (a buyer agent for the Amazon DSP) joins Moffie and Joe Hirsch to make the case that your agent architecture is your business, not your product, and shipping it to the customer is the same mistake…
TIME started serving ads to AI agents. Perplexity blocked them and called it deceptive. OpenAds.ai co-founder and CEO Steven Liss joins Moffie (Magnite) and Joe Hirsch (Swivel) to ask whether a market for ads-for-agents survives the model providers — who controls agent traffic, where the leverage a…
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Disclaimer: The podcast and artwork embedded on this page are from Unharnessed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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