ABOUT THIS PODCAST 🔗
The Business of Content.
Focusing on the business side of the Creator Economy.
Interviewing top creators about their processes, income streams, and mindset.
Focusing on the business side of the Creator Economy.
Interviewing top creators about their processes, income streams, and mindset.
Hosts:
Update frequency:
every 18 days
Average audio length:
73 minutes
Guest interviews
Video podcast
English
United States
19 episodes
since Dec. 11, 2025
episodic
LATEST EPISODE 🔗
In this episode of Think Like a Creator, Jordan sits down with Josh Pieters to break down his pivot from pranks to documentaries, and building GSP Studios without outside investment. We get into winning brand pitches, where the money actually goes, and going from creator to CEO. Then the documentar…
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PREVIOUS EPISODES 🔗
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Jun Yuh is the reason "study creator" stopped meaning a niche corner of the internet and started meaning a business model. He left a biomedical engineering degree and a career li…
Mia McGrath went from a £30,000 fashion showroom salary and a childhood bedroom in Lewisham to one of the most recognisable names in UK personal finance, and she did it in two years. She has over a million followers across platforms, more than £400,000 in revenue from content, a team of freelancers…
Molly McDonald is the reason a lot of your favourite YouTube videos exist, and you've probably never heard her name. She's the producer that creators like KSI, Friends From Work and Zac Alsop call first — work that's generated north of 250 million views, most of it in the last 18 months, across Sch…
Chloe vs History started as a weekend experiment with a new AI model and turned into one of the fastest-growing accounts on the internet, hitting half a million followers in 30 days and now sitting at 280,000 YouTube subscribers in just a couple of months. Behind the character is a solo creator obs…
Joel Morris built one of the largest FIFA channels in the UK, uploading his first YouTube video at 12 years old and earning a full-time salary by 15. By 17 he'd moved out on his own, and for the better part of a decade he lived out the dream millions of gamers wished for: getting paid to play FIFA …
Zac Alsop has built a career out of doing the absurd things most creators would never dare to attempt. From sneaking into places and pranking the fashion world to catching clouds, driving cars inside volcanoes and turning outrageous ideas into seriously watchable stories, he’s spent the last decade…
How do you go from a call centre job earning £21k a year to a full-time creator with millions of followers and a face most people now recognise off the telly?
Most people know Cole Anderson-James from the viral TikToks, the characters, and the comedy that's racked up millions of views. Few know the…
How do you turn YouTube golf from a few lads filming videos into a full-scale media operation?Most people know Big Wedge for the viral challenges, chaotic collabs, and some of the biggest personalities in golf content. Few know the level of planning, logistics, and strategy it takes behind the scen…
Did Izzy Hammond inherit the petrol gene, or did she have to discover it for herself?Growing up as Richard Hammond's daughter meant sharing him with millions of Top Gear fans, sitting on the stairs waiting for him to come home, and navigating paparazzi in the hedges after his 2006 crash. But it als…
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