ABOUT THIS PODCAST 🔗
🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content.
The Upload Newsletter: https://balasabas.substack.com
Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas
Rob on Instagram: https://www.instagram.com/rob.balasabas
Business Inquiries: robert.balasabas@gmail.com
The Upload Newsletter: https://balasabas.substack.com
Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas
Rob on Instagram: https://www.instagram.com/rob.balasabas
Business Inquiries: robert.balasabas@gmail.com
Hosts:
Update frequency:
biweekly
Average audio length:
24 minutes
Has sponsors
English
United States
224 episodes
since Nov. 22, 2021
episodic
LATEST EPISODE 🔗
Devin McGovern, aka Devin the Dad, joins The Upload to talk about one of the best reinvention stories in the creator economy. After nearly a decade producing reality TV, including as an executive producer on Bar Rescue, Devin got let go at 45.
Instead of chasing another TV job, he pointed his prod…
PREVIOUS EPISODES 🔗
Julie Walsh Smith, CEO of Complexly, joins The Upload for a conversation about building a creator company designed to last for generations. Complexly is the company behind some of the biggest educational channels on the internet, Crash Course, SciShow, PBS Eons and more, with 10,000+ videos, 32 mil…
Jim Louderback, editor of Inside the Creator Economy and the former GM of VidCon, joins The Upload for a wide-ranging conversation about where this whole industry is actually heading. Few people have watched the creator economy longer or more clearly, and Jim doesn't hold back.
We get into YouTube…
Josh Mattingly, founder of Upright Media and the self-described "Operating Partner to the Creator Economy," joins The Upload to pull back the curtain on the business behind some of the biggest channels on the internet. After 16 years working with the likes of Maker Studios, Smosh, Donut M…
Ant McCormack, co-founder of Changer and one of the people building in the creator economy before the term even existed, joins The Upload to talk about what it actually takes to build a creator business that lasts. We get into his big theory that most creators, once they have an audience to protect…
Lia Haberman, writer of the ICYMI newsletter and one of the most trusted voices tracking the creator economy, joins The Upload to unpack where things are actually heading. We get into why follower count matters less than everyone thinks, the rise of superfans and smaller, more loyal communities, an…
Gross is the number you screenshot. Net is the number that pays your rent. Why smaller creators out-earn bigger ones, and the one question that reveals your real business. No names, all the lessons.
I've spent years in the creator economy helping others build in public. At some point I realized the best thing I could do was actually do it myself. In this episode I share the LinkedIn strategy that's worked for me, the AI system I use to find ideas from conversations I'm already having, and why …
Rob breaks down what he’s seeing at Cannes Lions and VidCon: creators are no longer asking for permission. They’re building their own platforms, owning their audience, and doing it smart. Plus, a first look at Uscreen’s new MCP feature that’s changing how creators run their membership businesses, t…
YouTube has started rolling out dynamic ad slots, a feature that lets creators swap sponsor reads in and out of older videos without re-uploading anything. The implication is bigger than most creators realize: every video already in your back catalog just became live ad inventory. Most creators are…
Disclaimer: The podcast and artwork embedded on this page are from Rob Balasabas, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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