ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
17 minutes
Has sponsors
English
United States
24 episodes
since May 23, 2023
serial

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Are you a creative entrepreneur who has poured your heart and soul into perfecting your craft, yet struggles to attract the right customers and achieve the sales that truly reflect your products value? Have you grown weary of the ubiquitous advice to slash prices and compromise the value of your …

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Welcome to The Splash Effect, hosted by 10k Customers, a podcast that dives into the world of creative brands, helping them attract customers who are eager to invest in their high-quality products without the need for discounts. In this episode, titled "Discounts Don't Sell Designer," we address …
PSA: Becoming a successful creative brand takes resilience, creativity and courage. Johanna Preston, Co-Founder and Designer at Preston Zly, is a Melbourne-based shoe designer and creative brand owner, designing the world's most comfortable high heels and decadently handmade shoes. The way Joha…
When I started my first online eCommerce business, I had no marketing or sales experience and within 18 months had taken it from zero to half a million dollars in sales (about 10,000 customers). It was a wild journey that no one could have prepared me for - the wild, wild west of influencer marke…
Wondering what on EARTH is going on inside your customers minds and how you can find more people who think like them (aka value designer, handcrafted, artisan creations)? That's EXACTLY what we're here for - after spending the last four years intensely studying and selling people who value design…
Let’s talk about growing a $1m brand online, because seriously? Your brand isn't a special snowflake that can't be built to this level.... if you understand the process for doing it. The reality is - growing your sales from 0 to $250,000 in revenue is one type of game but once you get to $250k, t…
Ever wanted to know if there is a way to grow your creative brand to international acclaim and recognition for FREE? Having built product businesses online for decades, from every possible industry you can imagine - skin care, fashion, footwear, underwear.... we've done it all!! - we've tried al…
TRUTHBOMB: Your mastery in product creation and development might actually be the thing that's stopping you from getting the kind of growth and international recognition you want your creative brand to have. In this episode, we dig deep into the biggest challenge that makers, designers and artisa…
If you’ve been in eCommerce, retail and brand building for any amount of time, you’ll know the ongoing advice is that the BEST way to grow your online orders is to scale your Facebook ads. Or is it? Common knowledge doesn’t mean best advice, and in my experience over the last 10 years of buildi…
Everyone says that the best approach to grow an eCommerce brand online is to run Meta ads. And it’s a great approach if you want to get to $500k to $2m in a straight-forward manner. But what about if top line revenue growth isn’t your only goal? What if you want profit, CASH, in your bank accou…
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