Oct. 2, 2026 · show notes

ABOUT THIS EPISODE

No. 218: Scarcity returns to fashion. The volume era is over.

Nike's Jordan supply cut, Johansson's beauty brand folding, Fel Beauty selling out 4x: scarcity beats scale and the volume era is over. The Pattern, 02 Oct 2026.

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IN THIS EPISODE

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SHOW NOTES 🔗

00:00:00Good Morning - Scarcity returns to fashion. The volume era is over.

00:00:28The Lead: Nike bets scarcity can rebuild what scale destroye

00:01:26Signal 1: Celebrity beauty's low-profile era ends. Johansson

00:01:49Signal 2: AWGE fuses a concert ticket with a runway pass. Fo

00:02:12Signal 3: Founder-led beauty with genuine innovation still s

00:02:36Signal 4: Anthropic tightens Claude access in Hong Kong. AI

00:02:59Signal 5: Alessandro Michele places Valentino between eras d

00:03:36The Pattern

00:04:20Wrap Up

TRANSCRIPT 🔗

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No. 221: Mass-market brands borrowed luxury's grammar. Now they need the vocabulary.

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No. 219: Artist as collaborator rewrites the fashion house power structure

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