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Update frequency:
daily
Average audio length:
5 minutes
English
United Kingdom
228 episodes
since Feb. 25, 2026
episodic

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Developers chasing acclaim with showpiece towers now face councils with a winning model. Read the full edition Read the transcript

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Once a platform marks what is real, rights holders and rivals must act fast. Read the full edition Read the transcript
LVMH down 5%. Kim Jones goes independent. Kering heads to India. The conglomerate model is losing its pull on both sales and talent. @ThePattern Read the full edition Read the transcript
Kim Jones debuts in Hong Kong, not Paris. Hollywood turns on the tech founder. Nvidia loses China. The geography of cultural authority is being redrawn. #ThePattern Read the full edition Read the transcript
Vertical video just became a genre. Pandemic sheds just became design history. When something gets a name, it gets a budget. Today's Pattern: @ThePattern Read the full edition Read the transcript
Gen Z is now the biggest-spending generation of art collectors. The institutions that treated them as an 'emerging audience' are behind. | The Pattern, 9 Oct 2026 Read the full edition Read the transcript
NikeSKIMS opens a cafe in Tokyo. Disney moves creators into development. Apparatus returns after 5 years with Persian mythology. The brands winning right now make the founder's world the product. /ThePattern Read the full edition Read the transcript
Mass brands borrowed luxury's grammar. The attention spikes. The credibility doesn't stick. Today's Pattern on why retention is now the harder problem. #ThePattern Read the full edition Read the transcript
When a boardroom coup becomes Guadagnino's best film in a decade, the AI industry stops being a tech story. It becomes a myth. And myths don't answer to comms teams. #ThePattern Read the full edition Read the transcript
The muse model is over. Björk wore Mugler mid-performance as it hit the runway. Two equals, moving simultaneously. Fashion's next power structure just showed itself. @ThePattern Read the full edition Read the transcript
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