ABOUT THIS PODCAST 🔗
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Update frequency:
weekly
Average audio length:
40 minutes
Guest interviews
English
United States
209 episodes
since Aug. 29, 2022
episodic
LATEST EPISODE 🔗
Today, we’ve brought back on Tas Bober, landing page strategist and the founder of The Scroll Lab. Tas has launched over 400 B2B websites and now dedicates her time and professional interest to the art of the landing page. Listeners, you might have already caught her excellent session on landing pa…
SEARCH PAST EPISODES
Search past episodes of The Manufacturing Marketer.
PREVIOUS EPISODES 🔗
Plenty of in-house marketers have something worth saying on a podcast and never pitch it. They figure a guest needs a following first.
Nihal Shetty doesn’t buy that. Nihal has co-hosted The Manufacturing Marketer for a little over two years. Along the way he worked out what makes a show good, and…
Account-based marketing has a reputation as an enterprise software play, with big budgets and bigger tool stacks. Industrial companies already sell the way ABM assumes: a short list of accounts, long sales cycles, and several people in every buying decision. So what does ABM look like for a marketi…
Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when a high-production shoot is worthwhile, and how to get a month of content out of a single day of filming.
This episode was recorded live on…
Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship product line, but they have no idea we do all of this other stuff, too.” That’s when marketing has to step in. But how do m…
Gorilla 76 Performance Marketer Brandan Davis breaks down how to use organic social as a testing ground for paid: which engagement signals mean a post has earned a budget, what has to change about that post before it runs as an ad and what to spend when you launch. Recorded live at IMC Live, Septe…
We’ve brought back Wes Temple, Director of Growth here at Gorilla 76, to talk through how our agency is thinking about AI search, and what you, dear listeners, might want to consider for yourself. Let’s dig in.
Connect with Wes on LinkedIn: https://www.linkedin.com/in/westemple/
Your company spends months on a product launch. The engineering is dialed in, the messaging is ready, and then the sales team walks out of the training asking how they're supposed to actually sell it.
Stu Accola has run that meeting from both sides. He's spent 17 years in B2B industrial marketing …
This podcast has always been about equipping industrial marketers to do their best work and build their careers. So, for our 200th episode, there isn’t a more fitting topic than talking about those careers. Jon Franko, co-founder of Gorilla 76 and head honcho of all things people at the agency, has…
Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an increasingly crowded Google page, it also produces some of the most ignorable creative on the internet.
Unless you do it right. T…
Disclaimer: The podcast and artwork embedded on this page are from Gorilla 76, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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