ABOUT THIS PODCAST 🔗
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
Update frequency:
weekly
Average audio length:
32 minutes
English
Canada
399 episodes
since Aug. 7, 2018
episodic
AUDIENCE OF THIS PODCAST 🔗
~91.09% of listeners are from United States.
🇺🇸
US
91.09%
🇨🇦
CA
2.73%
🇬🇧
GB
1.71%
🇵🇹
PT
1.36%
🇵🇭
PH
1.02%
🇭🇳
HN
0.68%
🇮🇳
IN
0.68%
🇿🇦
ZA
0.34%
🇩🇪
DE
0.34%
Others
0.05%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Most manufacturers are great at making products and weak at showing them. Hammed Arowosegbe, co-founder of SwiftXR, argues the fix already exists inside most engineering departments: the CAD file. He walks through how SwiftXR turns those files into 3D, augmented reality, and virtual reality experie…
PREVIOUS EPISODES 🔗
Structural Concepts makes the refrigerated and heated display cases in coffee shops, supermarkets, and convenience stores, products designed to fade into the background. In a crowded, me-too category, Director of Marketing Patrick Rooney brought a CPG approach to the challenge of standing out. He e…
Eve Chen has spent nearly three decades asking how companies turn market opportunity into predictable revenue, and her answer centers on who is actually doing the buying. With Forrester putting the average B2B buying group at 13 internal stakeholders plus nine external influencers, she argues reven…
Marcelo Kreindel took an unlikely route into manufacturing marketing—from an Argentinian software career to fifteen years running a wholesale gelato business to building North Shore Steel’s marketing department from scratch. That winding path shaped a rare kind of patience, and it produced the insi…
Inbolt’s AI vision guidance now steers 200+ robots across 100+ factories at Stellantis, Toyota, Ford, and GM, and Carl Standertskjold runs the entire marketing function alone. He joins Jeff and Carman to talk about what changes when a startup shifts from landing first logos to expanding inside a pl…
Why a Two-Person Marketing Team Runs on Relationships in Plastics Manufacturing
Josue Vermes took a winding path—high-end wine, JPMorgan, Amazon apparel at HanesBrands—before landing as the most senior marketer at Carolina Handling, a Raymond forklift dealer expanding into intralogistics. In this episode he makes the case for borrowing B2C discipline without abandoning B2B fun…
Maria Birdwell came to industrial packaging from media and advertising, with no B2B background and no allegiance to how the category has always sold itself. At Franklin Mountain Packaging, a corrugated manufacturer that started up in 2022, she markets a young company against multi-generational comp…
Benjamin Toomey didn’t come to additive manufacturing from engineering — he came from fireworks and craft beer. That outsider’s vantage turns out to be the point. In this episode, Ben tells Jeff White and Carman Pirie how he went from feeling like an alien at his first trade show to becoming a “mes…
Chris Persson sells something buyers never see: polypropylene fiber woven into cars, couches, and carpets. On this episode he unpacks the peculiar challenge of marketing an ingredient brand with a guerrilla-sized budget, and why the sustainability pitch keeps colliding with a price tag. His answer …
Disclaimer: The podcast and artwork embedded on this page are from Kula Partners, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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