ABOUT THIS PODCAST 🔗
Hosted by Paul Boruta, Founder & CEO of Slingwave
Join Paul as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
🎙️ Smarter marketing starts here → slingwave.com
Join Paul as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
🎙️ Smarter marketing starts here → slingwave.com
Hosts:
Update frequency:
every 24 days
Average audio length:
29 minutes
Guest interviews
English
United States
30 episodes
since Sept. 30, 2025
episodic
LATEST EPISODE 🔗
Why are so many marketing teams still struggling to get real value from AI—and what will it take to move beyond experimentation?
In this episode of The Incremental Marketer, Paul Boruta sits down with Shiv Gupta, Founder and CEO of U of Digital, to explore how AI is reshaping marketing organization…
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Search past episodes of The Incremental Marketer.
PREVIOUS EPISODES 🔗
Why do brands matter even more as AI changes how people discover products, evaluate information and decide what to trust?
In this episode of The Incremental Marketer, Paul Boruta sits down with Babs Rangaiah, Founder and CEO of cc:babs, to explore what he learned leading marketing, media and digit…
Modern marketing is a complex system. You can’t track every interaction, impression, or dollar perfectly - but you can understand how the system behaves.
In this episode of The Incremental Marketer, Paul Boruta sits down with Jeremy Hines, Vice President of Business Development at Overline, to exp…
Retirement planning isn’t just about hitting a magic number.In this episode of The Incremental Marketer, Paul Boruta sits down with Dan Wendol, Owner of Dolphin Financial Group and host of Dolphin Financial Radio, to talk about building trust through content, using YouTube as a growth channel, and …
What does it really take to drive growth in today’s fragmented advertising landscape?In this episode of The Incremental Marketer, Paul Boruta sits down with Sean Evans, a revenue and partnerships leader with experience at Amazon, Microsoft, Yahoo, and beyond. Sean brings an inside look at how the a…
What if your marketing problem isn’t a channel problem - but a coordination problem?In this episode of The Incremental Marketer, Paul Boruta continues our educational series with a look at one of the biggest - and often most invisible - sources of marketing inefficiency: siloed decision-making.When…
In this episode of The Incremental Marketer, we sit down with Robin Zucker - Co-Founder & CMO of Renovar AI - to unpack what AI really means for marketing leaders today.This isn’t a conversation about hype or shiny tools. It’s about what’s actually changing inside organizations - and what it ta…
Most marketers think incrementality is something you measure.The best marketers know it’s how you run your business.In this episode of The Incremental Marketer, Paul Boruta breaks down why incrementality isn’t just a tactic - it’s a capital allocation system that should shape every marketing decisi…
Most marketers are still making decisions based on data that… frankly, can’t be trusted.
Every platform grades its own homework. And with more channels than ever - Amazon, Meta, Google, TikTok - it’s never been harder to understand what’s actually driving revenue.
But what if you could change tha…
In this episode of The Incremental Marketer, Paul Boruta kicks off a new monthly series exploring the biggest trends and shifts shaping modern marketing.Today’s topic: the Amazon advertising opportunity most marketers are still missing.Amazon has quietly become the third-largest digital ad platform…
Disclaimer: The podcast and artwork embedded on this page are from Paul Boruta, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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