The Fast Traack by Traackr

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Virality lasts a second, friendships last a lifetime.  Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal.  During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Ma…

Do brands need to buy creators’ love?  While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational.  On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Li…

Why are long-term partnerships important?  This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva. On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-ter…

Not all creators are creative… This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein).  On this episode of the Fast Traack, I…

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”  You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head…

Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing.  Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for E…

Curious, agile, and creative.  These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA. Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena de…

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversio…

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (…