ABOUT THIS PODCAST 🔗

Update frequency:
every 21 days
Average audio length:
22 minutes
English
United States
31 episodes
since June 30, 2021
episodic

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Happy Holidays from the Evidence-Based Marketer! In this week's episode, we take a look back, at one of our most popular episodes, A Look Back at the History of Holiday Marketing, for a deep dive into the history of Christmas, and the various marketing strategies that have influenced the way we exp…

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Is it insatiable consumer demand? Is it tradition? Is it the flavor? The smell? Is it ingenious marketing? In this episode of The Evidence-Based Marketer, we look at the history, economics, and neuroscience to answer the pressing question - what’s the f@#$%&! deal with “Pumpkin Spice?” Visit h…
Welcome to our second of two installments on "Event Marketing." Since entering the endemic phase of our global pandemic, people have been eager to resume face-to-face social interactions. This has presented an opportunity for marketers to capitalize on this public desire for more direct forms of so…
Welcome to our first of two installments on "Event Marketing." Over the last two years, virtual, or online events, have become a popular means of client communication. They're low cost, broadly accessible, and great sources of lead generation. In this episode, we'll discuss the technical aspects of…
Online video is a ubiquitous form of communication at this point in our history. As a result, marketers have taken to using this medium as a primary method of outreach to their customers and clients. In our final installment of "The Three Pillars of Digital Marketing", we are joined by our video an…
How are potential customers supposed to find you if you're invisible? In truth, that's a purely rhetorical question. Potential customers won't know you exist if your business does not have an established online presence. In this second installment of "The Three Pillars of Digital Marketing", we sit…
In this episode of the Evidence-Based Marketer, we begin a new series on the Three Pillars of Digital Marketing. Our first topic is marketing automation. This technology can assist businesses in managing their marketing processes, and campaigns, across multiple platforms, at the same time. In addit…
"Love at first sight", a platitude used much too often. But if your website is extremely well made, it may be applicable to you! Listen to this episode of the Evidence-Based Marketer and learn how the visuals you present to the public can affect how existing, and potentials clients, see your busine…
In this episode of The Evidence-Based Marketer, we continue our discussion of marketing and the five senses with "hearing". Specifically, we'll be discussing the effects of certain sounds, and music, on the client experience. Visit www.theevidencebasedmarketer.com to learn more. Symmetry Partners, …
You may not think that appealing to a client's (or customer's) sense of touch presents much opportunity to marketers. But, it trully is an essential component of your brand. In this episode, we discuss how clients' sense of "touch" can affect the way they perceive your brand. Visit www.theevidenceb…
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