ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
49 minutes
Guest interviews
Has sponsors
English
United States
19 episodes
since March 31, 2026
episodic

LATEST EPISODE 🔗

Ben Rudman has spent two decades in consumer packaged goods — first as an investment banker advising food and pet-treat companies, then as the operator who built Western Smokehouse Partners into the largest meat stick manufacturer in the United States between 2018 and 2023. After selling that busin…

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PREVIOUS EPISODES

Fresh off the K:BOS stage, where PostPilot won Klaviyo Technology Partner of the Year and ECD won Agency Partner of the Year, Zak returns the favor from Ep. 14 and puts Ben Walter, PostPilot's Head of Partnerships, in the guest seat.Ben tells his path from Indochino to scaling and selling a fintech…
Before he was building AI tools for Hollywood, Jeff Beacher was Vegas's youngest headliner — the self-described "modern day PT Barnum" behind Beacher's Madhouse, the variety show that helped invent the modern Vegas nightlife playbook. Then, at over 400 pounds and running on no sleep, he walked away…
BattlBox has survived nearly twelve years in DTC — a lifetime in an industry built on five-year hype cycles. In this episode, founder John Roman joins Zak to unpack how the outdoor adventure and preparedness brand built its business around content and community long before that was a common playboo…
Nick Selman, Head of Growth at Shoplift, joins Zak to unpack why Shopify Plus certified his conversion-rate optimization platform, how AI should augment — not replace — the humans running CRO programs, and why "confidently wrong" is the most dangerous phrase in e-commerce. They dig into why A/B tes…
In a role-reversal episode, Ben Walters of PostPilot turns the mic on Zak Cassady-Dorion to unpack ECD's breakout year — from a Colombia team offsite and a wild Vegas party to becoming one of Klaviyo's most visible agency partners. Zak talks through his philosophy on partnerships (give before you g…
Klaviyo's Gil Hsu (yes, he used to be the architect who designed Klaviyo's own HQ) takes us behind Composer — Klaviyo's first-party AI. Three layers of context, the "no-notes" campaign metric, and why agencies' real value was never the buttons. Plus, three roadmap previews you're hearing here first…
Before Connor Cohen was running retention marketing for Global Healing, he was a licensed master social worker — sitting across from therapy clients ages five to seventy-five. In this episode, Connor tells Zak how that background reshaped the way he thinks about email, SMS, and loyalty: not as touc…
Michael Bervell, founder and CEO of TestParty, breaks down the ambulance-chasing lawsuit ecosystem targeting e-commerce brands — ADA compliance, CCPA privacy claims, subscription lawsuits — and how his AI-native company fights back. Beyond compliance, Michael shares how accessibility improvements d…
Zak sits down with Rob Domagala of SMILE — the Shopify ecosystem's largest loyalty platform — to talk loyalty mistakes, AI-powered customer agents, and what the agency of the future actually looks like. Zak shares how he used Claude to build a full SMILE + Klaviyo loyalty setup in under 35 minutes,…
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