ABOUT THIS EPISODE
“We should do something together.” How many of your partner conversations end there?
Alysha Malik joins Amiee Keenan on The Channel Buzz to explore what happens when that good intention becomes co-creation: building something together that neither of you could create alone.
From finding the people your customers already trust to giving existing partners a reason to reconnect, we talk about turning relationships into shared ideas, useful experiences and opportunities to grow. We also get into what happens after the event ends and how to recognize progress before it shows up on a lead report.
Chapters
00:00 Why relationships can be the go-to-market strategy
02:20 Three questions for finding ecosystem opportunities
04:22 How events, community, and partnerships create a flywheel
05:44 Why growth teams should measure trust beyond leads
09:03 Build community around shared values and purpose
12:01 A partner list is not an ecosystem
14:18 Strategic alliances and co-creation
14:58 Measure visibility, relationships, influence, and revenue
16:22 A six-to-nine-month horizon for ecosystem growth
17:21 Start small, activate partners, and make events memorable
If you have a few partners you’ve been meaning to do more with, this conversation might give you a place to start.
Follow The Channel Buzz on Spotify for more conversations about partnerships, marketing and the people behind the work.
Buzzworthy Insight: It’s not just collaboration. It’s co-creation.
Follow Alysha, https://www.linkedin.com/in/alyshamalik89/
Website: https://www.alyshamalik.com/
🔗 Connect with Amiee on LinkedIn
🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.
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