ABOUT THIS PODCAST 🔗

Update frequency:
every 25 days
Average audio length:
30 minutes
English
United States
121 episodes
since Oct. 13, 2015
episodic

LATEST EPISODE 🔗

Your marketing numbers are climbing. Traffic is up, engagement is growing, and leads are coming in. On paper, everything looks like a success. But if revenue isn't following, what exactly are you celebrating? The problem isn't always inaccurate data. It's the dangerous assumption that marketing ac…

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PREVIOUS EPISODES

Paid media gets blamed for a lot of problems it didn’t actually create. A campaign can generate attention, clicks, and even leads—and still fail to produce the revenue leadership expected. The problem is that too many teams stop their analysis at the ad dashboard, when the real breakdown often hap…
Everyone is talking about AI search. New frameworks. New checklists. New “secret formulas” for getting recommended by ChatGPT, appearing in Google AI Overviews, and winning visibility in the next evolution of search. The problem? A lot of what is being presented as fact is still speculation. In…
Most businesses are still measuring visibility like it’s 2022. Rankings. Traffic. Keywords. Clicks. All useful. None of them tell you whether AI actually understands who you are, what you do, or why you should be recommended. That’s the problem. In this episode of The Bulletproof Marketer, Chri…
You can rank #1 on Google, dominate the right keywords, and still be practically invisible when someone asks AI who they should hire. That’s not a future problem. That’s already happening. In this episode of The Bulletproof Marketer, Christopher Tompkins breaks down the growing gap between traditi…
Many marketing strategies fail long before the campaign launches. Not because the idea was wrong but because no one was truly accountable for execution. In this episode, Christopher Tompkins breaks down one of the most overlooked operational challenges in marketing: accountability across teams. M…
If your marketing team constantly feels reactive while leadership questions results, this episode is for you. Christopher Tompkins unpacks what happens when marketers are treated like short-order cooks instead of strategic chefs and why that mindset limits growth. He explains how ad hoc requests, …
If you have ever watched a sales team and a marketing team blame each other while the CEO wonders why no one is closing, this episode is for you. Christopher Tompkins has seen this dynamic play out hundreds of times across companies of every size, and in this episode he breaks down exactly why it k…
If you think better subject lines, smarter automations, or more AI will fix your email performance, this episode will challenge that assumption. Christopher makes it clear that most email problems are not creative problems. They are data problems. In this episode, Christopher explains why your lis…
Welcome back to The Bulletproof Marketer! In Episode 02, Christopher Tompkins tackles the trap most marketers fall into: becoming glorified executioners instead of strategic leaders. If you're spending all your time in the weeds (posting, tweaking, fixing) while your CEO questions your value, this…
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