ABOUT THIS PODCAST 🔗
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase!
Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you!
Consider these "brief" "case" studies!
Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you!
Consider these "brief" "case" studies!
Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
Update frequency:
weekly
Average audio length:
3 minutes
Guest interviews
English
United States
102 episodes
since Dec. 10, 2024
episodic
LATEST EPISODE 🔗
What makes a habit? What makes a routine? What happens when you sit down at a restaurant, and suddenly you know the staff's names, they know yours, and you already know exactly what you're gonna get? On this episode of The Briefcase, Paul Chadwick, Video Production Manager, and Ian Buck, Podcast an…
SEARCH PAST EPISODES
Search past episodes of The Briefcase | Sutherland Weston.
PREVIOUS EPISODES 🔗
Ric Tyler knows a little about music. But he didn't know that he was stocking supermarket shelves, he was subject to the finidngs of a study done in 1982... and Air Supply. On this episode of The Briefcase, Ric talks about pep in the produce aisle, funk by the freezers, and the music of the market-…
WGSN, a global trend forecasting firm, has predicted that in the coming few years, consumers will be privy to three brand-new emotions when it comes to businesses. On this episode of The Briefcase, Makalia walks us through the predictions and the definitions of the new emotions of 2027.
What You'l…
Gary Chapman's The Five Love Languages took the hopeless romantic and turned them into a hopeful romantic. What can this do to a business like yours? Well, you're no romantic, you're a workplace, and you're not looking for love. But, maybe you're looking for people to love you. On this episode of T…
A few days ago, Ric Tyler snorted shaving cream up his nose. Why? Because he heard a slogan from six years ago still being thrown around. Don't doubt it: the power of a good catchphrase is that it sticks around, and any good slogan-slinger would be proud to see their work still kicking. But after s…
L.L. Bean has recently announced their new spokesperson, Drake Maye... and their second new spokesperson, Ann Michael Maye. A husband-wife duo for the outlet is turning more heads than usual, and that's likely the outcome they wanted... but how will it last? On this episode of The Briefcase, Shelly…
Your website is a lot like a storefront window. Not only does it show what you're selling, but it also shows the inside of the store. You might be selling something pretty, but how clean does that store look? If someone is making a considered purchase, they might just be turned away if you don't lo…
On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin. Wh…
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you o…
Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest smi…
Disclaimer: The podcast and artwork embedded on this page are from Sutherland Weston, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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