ABOUT THIS PODCAST 🔗
The Bridge is a podcast for all businesses where the consumer purchase takes place at a physical location, but those same consumers are shopping and narrowing their choices down online. Each episode we will focus on real strategies and examples from industry experts on how to dominate this complex and competitive environment by sharing the latest trends in technology and process.
Update frequency:
biweekly
Average audio length:
26 minutes
English
United States
19 episodes
since Aug. 13, 2019
episodic
LATEST EPISODE 🔗
This season Muhammad Yasin joined us as we narrowed our focus to best practices for enabling sales teams to help drive leads from online to in-store… then COVID-19 hit and we went deeper on enabling our sales teams to survive in a world of virtual appointments. We talked with industry experts as we…
PREVIOUS EPISODES 🔗
For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue.
As the Head of Enablement for Seismic, she would know a thing or two…
Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa Fink, this was her reality. As the former CMO of Tableau, business intelligence software that helps people better understand their data, she led strategic planning an…
Today's consumer starts their buying journey online. It can be a struggle to manage all the opportunities online and turn them into sales. Another challenge is how to prioritize online leads and face-to-face opportunities. It's easy to overlook a digital lead when there's someone standing in front …
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Buzzuto; Margaret Henry, Direc…
How do you use data to enable your on-site team to get a lease? How can the marketing and sales teams work together to drive a better customer experience?
On today's show, Andy Medley and co-host Muhammad Yasin are discussing the answers to these questions and more.
Hear how Desiree White and C…
What do you do when your team is resistant to the digital part of the sales process?
On today's show, Andy Medley and co-host Muhammad Yasin are discussing how to pursue digital leads to help turn them into sales.
Joining them is Bryan Scott, President of Big Sandy Superstore, a one-stop-shop fo…
Do you ever start a call with a question like "Is this a bad time?" or "Are you busy"? For a sales professional, questions like this invite the prospect to end the conversation before it started.
On today's show, Andy Medley and co-host Muhammad Yasin discuss how to embrace the online portion of …
In a recent survey, 16 percent of consumers stated they no longer wanted to visit a potential leasing property in person. What is the alternative?
On today's show, Andy Medley and, former co-host, Fabian Rodriguez discuss virtual tours as a method for replacing in-person visits. Finding ways to co…
If you're a new listener, welcome! The Bridge is a podcast for businesses where the consumer purchase generally takes place at a physical location, yet those same consumers are researching online before they make their final decision. This behavior leaves you with little opportunity to connect with…
Disclaimer: The podcast and artwork embedded on this page are from PERQ, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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