ABOUT THIS PODCAST 🔗
Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!
Update frequency:
every 36 days
Average audio length:
21 minutes
Guest interviews
English
United States
37 episodes
since May 18, 2023
episodic
LATEST EPISODE 🔗
Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.
PREVIOUS EPISODES 🔗
Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.
In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss thi…
In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity.
In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss th…
In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and c…
In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and opportunities that come with naming and rebranding, highlighting the importance of audience-driven decisions, internal eng…
In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement…
In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement…
In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative app…
Disclaimer: The podcast and artwork embedded on this page are from Structure, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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