July 3, 2019

ABOUT THIS EPISODE

EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.

In our conversation we discuss:

How misalignment between sales and marketing impacts CEO performance
What factors have the most negative impact on sales rep productivity
The benefits of implementing AI even if you think you have bad data
How the purpose of the CRM has changed and how most companies are using it wrong

Additional Resources:

How AI is Changing CRM (article)

Engage with Ron on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

Business

Management

English

United States

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IN THIS EPISODE

Marketing

sales

CRM

growth

b2bmarketing

b2bsales

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