Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!
United States
16 episodes
since Jan, 2018


This episode I speak with Todd Caponi, Author of “The Transparency Sale” and Principal at Sales Melon. Todd pulls from his vast experiences as a sales leader at companies like Power Reviews and Exact Target (Salesforce) to help modern sellers understand the importance of transparency in closing more deals with customers. What you'll learn from our conversation: >> Showing what your product is not good at can actually help you increase trust and shorten the sales cycle >> The Review Economy’s influence on how b2b buyers make decisions today >> The importance of knowing the content about your product on 3rd-party websites >> Buyers are not good at assessing their own pain and need sellers to act as personal trainers to help them find their true business issues Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Disclaimer: The podcast and artwork embedded on this page are from Jeff Davis, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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