Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.
We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.
Now let's talk about how we can..... "Create Togetherness"!
United States
28 episodes
since Jan. 16, 2018


This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. In our conversation we discuss: How to transform into a more data-focused and insights-driven organization Getting away from vanity metrics to focus on those that are connected to business outcomes Ways to increase your knowledge of how buyers are interacting with you throughout the entire revenue funnel The best ways to demonstrate marketing ROI Additional Resources: Connect with Adam on LinkedIn “4 Metrics You Must Track For Alignment” (The Alignment Blog) Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS |Spotify
Disclaimer: The podcast and artwork embedded on this page are from Jeff Davis, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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