Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue.
We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations.
Now let's talk about how we can..... "Create Togetherness"!
United States
38 episodes
since Jan. 13, 2018


This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers. In our conversation we discuss: The different between account-based marketing (ABM) and account based strategy How an account based strategy helps break down the silos between sales and marketing How to develop an ideal customer profile (ICP) that actually enables growth 5 elements of a well-constructed account based strategy The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well Additional Resources: Engage with Craig on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
Disclaimer: The podcast and artwork embedded on this page are from Jeff Davis, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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