ABOUT THIS EPISODE
How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore how AI is changing search and customer discovery and what it takes to build an AI-native marketing operation.
Gaurav shares more of his approach in his book, The Agentic AI Marketing Leader Playbook: Designing the AI-Native Marketing Operating System.
The Agentic AI Marketing Leader Playbook
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
The AI conversation has shifted.
It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actually deliver business results.
In this episode of The Agentic CMO, our own CMO, Deepak Bahree, shares why marketers need to stop foc…
After interviewing 11 CMOs, founders, and AI leaders, Dave Lehman steps behind the mic to share the biggest themes shaping the future of marketing.
In this solo episode of The Agentic CMO, Dave explains why AI hasn't changed the fundamentals of great marketing, but it has transformed how marke…
AI isn't replacing great marketers.
It's amplifying the ones who already understand their business.
In this episode of The Agentic CMO, Timothy Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle to AI adoption isn't choosing the right model. It's …
There is no magic button for AI search.
In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamentals of marketing. Instead, marketers need to understand how customers search, …
AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.
In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to building teams that work with AI rather than simply around it. He expla…
Disclaimer: The podcast and artwork embedded on this page are from Birdeye, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
