ABOUT THIS EPISODE
AI isn't replacing great marketers.
It's amplifying the ones who already understand their business.
In this episode of The Agentic CMO, Timothy Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle to AI adoption isn't choosing the right model. It's building the right data foundation. He shares why marketers need to align on metrics before they automate workflows, how AI and human intuition work best together, and why experimentation has become one of the most valuable skills in modern marketing.
If you're trying to separate AI hype from practical strategy, this episode offers a realistic roadmap for building AI into your organization without losing sight of what actually drives growth.
English
United States
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