The Agentic CMO
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EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World

00:21:16
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ABOUT THIS EPISODE

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.

From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts.

They also discuss using AI to scale marketing without sacrificing quality, Caitlin's journey from feeling intimidated by AI to vibe coding and building her own tools, and why human judgment and "taste" matter more as AI makes content creation easier.

If you missed Birdeye View, you can now watch it on-demand. Visit birdeye.com/view to register and unlock this year's sessions.

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