ABOUT THIS PODCAST 🔗
Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.
Hosts:
Update frequency:
every 66 days
Average audio length:
41 minutes
Guest interviews
English
United States
6 episodes
since Nov. 10, 2025
episodic
LATEST EPISODE 🔗
Recruiting emails get under a 10% response rate — texts get 43%. Same recruiters, same candidates, same jobs. So why does candidate experience still break down? Andrew Davis unpacks where communication fails, what it costs recruiters in reviews and referrals, and why "ghosting" is almost …
PREVIOUS EPISODES 🔗
Should you build SMS into your product—or buy it?For SaaS leaders, product teams, and founders, adding SMS can drive higher engagement, stronger retention, larger deal sizes, and even create a new usage-based revenue stream. But building messaging infrastructure is often far more complex than it ap…
If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone.
For many teams, it’s the biggest blocker: “What if we do it wrong?” “What if we get flagged or shut down?”
In this episode, Andrew sits down with TextUs CEO Martin Payne to unpack what SMS compliance actual…
Your funnel isn’t broken. It’s leaking momentum at every stage.
If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement.
In this episode, we’ll show you where SMS actually fits in a modern SaaS sales workflow—and how it accelerates deals w…
Should you gate this? The gated vs ungated debate isn’t new. But the way buyers engage with content in 2025 has changed everything. This is a candid conversation about how content actually influences pipeline, why newsletters are quietly winning, and why personality may be the only thing AI can’t r…
Most teams know SMS works. What they don’t always know is why or how well.
In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication.
We’ll talk about how Performan…
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Disclaimer: The podcast and artwork embedded on this page are from Andrew Davis, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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