ABOUT THIS EPISODE
Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover:
- Why segmentation isn’t optional if you want better ROI
- The easy buyer vs. prospect split that moves the needle
- How to tailor messaging for one-time buyers vs loyal customers
Hit subscribe, ring the bell, and get ready to up your SMS game.
English
United States
TRANSCRIPT 🔗
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OTHER EPISODES IN THIS PODCAST
Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can mass…
Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close bu…
Postscript strategist Tyler Fernandez shares how interactive SMS campaigns like trivia, quizzes, and even word searches can supercharge subscriber engagement and drive real revenue. Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.
Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.)
From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and get…
Disclaimer: The podcast and artwork embedded on this page are from Postscript, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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