ABOUT THIS PODCAST 🔗
Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away.
Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!
Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!
Update frequency:
weekly
Average audio length:
11 minutes
English
United States
17 episodes
since June 5, 2025
episodic
LATEST EPISODE 🔗
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
PREVIOUS EPISODES 🔗
Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.
Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.
Eight minutes. That’s all you need to make your SMS program ready for the busiest weekend of the year. Postscript CSM Mark Palmieri shares quick, high-impact updates, from link-click automations to post-purchase flows that keep your subscribers engaged well beyond Cyber Monday. A short watch packed…
We hope you die...of excitement over this episode with Kelly Spencer, our good friend and former SMS Marketer of the Year. We cover SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM. Plus we end with a spicy copy blind test.
In this episode of Text Back, Postscript’s Simone Marasso breaks down how to use conversational SMS to collect zero-party data, segment smarter, and actually connect with your audience. From fun quizzes to interactive campaigns, she shows how to turn replies into real insights that fuel growth (and…
Kate returns to help us build a high-intent "convert subscriber" flow that tackles common objections like price, shipping, or confusion about the product...before they tank a conversion.
Your Popup Called. It Wants a Personality.
Paul Shefelton (aka Flow Daddy) is here to help.
In this episode of Text Back, Paul breaks down how brands like Jones Road Beauty are using micro-quizzes to personalize welcome flows, increase pop-up conversion rates, and gather zero-party data that act…
Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.)
From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and get…
Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can mass…
Disclaimer: The podcast and artwork embedded on this page are from Postscript, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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