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Update frequency:
weekly
Average audio length:
55 minutes
Guest interviews
English
United States
1266 episodes
since April 16, 2021
episodic

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Want to get more from your event? Book your Event + Content conversation→https://bookme.name/talkvirtual/eventpluscontent What happens after the event ends? You spend months planning a live event, driving registrations, preparing speakers and creating an experience for your audience. Then the cam…

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Why should your event end when the cameras turn off? Most organizations measure events by registrations, attendance and engagement. But what if your event could create value long after the live experience ends? That’s the idea behind Event-Led Growth. In this short overview, Talk Virtual explore…
Why Great Companies Stay Invisible (And How to Fix It) Most B2B companies don't have an expertise problem. They have an expertise distribution problem. Every month, valuable ideas are shared in webinars, meetings, presentations, and customer conversations—but too often, that knowledge disappears…
Marketing teams are under more pressure than ever. Budgets are tighter. Executive expectations are higher. AI is accelerating content creation. And every marketing investment is expected to demonstrate measurable business impact. The challenge isn't creating more marketing activities—it's creating…
Why SaaS Boards Reject Successful Virtual Events | Event-Led Growth Strategy If your virtual events are attracting thousands of registrations, filling virtual rooms, and generating incredible engagement, but your executive team still cuts the budget, this video explains why. The problem isn't you…
Modern SaaS buyers are overwhelmed by marketing messages, sales outreach and endless product claims. The challenge is no longer getting attention, it's earning trust. In this episode of Event-Led Growth, we explore why today's software buyers filter out traditional marketing and how SaaS companies…
The End of Cheap Customer Acquisition: Why Community-Led Growth Wins Customer acquisition costs are rising. Paid ads are saturated. Cold outreach is losing effectiveness. So how do SaaS companies, marketers, and growth leaders continue to grow without constantly increasing their marketing spend? …
Most SaaS event teams celebrate registrations, attendance rates and chat engagement. Leadership celebrates revenue. In this episode of Talk Virtual, we diagnose one of the biggest challenges facing SaaS marketing teams today: the disconnect between event engagement metrics and actual business out…
Event ROI in SaaS: What Metrics Actually Matter to Revenue Leaders. Most SaaS teams are tracking the wrong event metrics. Registrations, attendance, and engagement are easy to report—but they don’t hold up in a boardroom conversation. Executives don’t ask: “How many attended?” They ask: “What reve…
🚀 Can virtual events still generate pipeline in 2026? Most SaaS marketing teams celebrate registrations, attendance, and engagement. Executive teams care about something else entirely: Did the event influence pipeline? Did it accelerate opportunities? Did it generate revenue? In this episode of …
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