ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
56 minutes
English
United States
20 episodes
since Sept. 3, 2021
episodic

LATEST EPISODE 🔗

What's your delay retention rate?  It's the percentage of subscription customers who delay a subscription then go on to have a successful charge. This metric helps sellers understand how powerful offering easy delays can be.  Subscribers want the flexibility to delay, either because the…

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In this episode, Brandon Amoroso, founder and president of Electriq, delved into his years of experience in subscription ecommerce and discussed how to improve retention and increase LTV in your subscription program. What he covered: Why it's critical to audit your subscription experience Ac…
In this episode of Subscription Ecommerce Live, VP of Communications and Public Relations Lauren Nolan talked to us about how an engaged community can drive results for subscription businesses. We discussed: How subscription brands can cultivate an engaging community How community impacts a …
In this episode of Subscription Ecommerce Live, co-founder of Churn Buster Joelle Goldman taught us why you need a subscription retention strategy and how to implement one that achieves results.   We discussed:    - What the lowest-churn companies do to extend subscriber lifetimes …
This week, Ashley from ARPU walked through our Top Performer research results and broke down what makes up a strong shipping soon email. We discussed: What makes an upcoming shipment notification good? Are there benchmarks for how these should perform? What should you include in these emai…
In this episode of Subscription Ecommerce Live, we talked with Derric Haynie, Chief Ecommerce Technologist at EcommerceTech.io, about his favorite tactics and tech for subscription selling. We discussed:  One simple tactic that led to 15,000 new customers a month, every month, for BoxyCha…
In this episode of Subscription Ecommerce Live, email copywriting expert Nikki Elbaz taught us how to write emails that increase AOV, CLV, CTR, and all the other good acronyms. We discussed:  The #1 (really easy!) email opportunity every subscription business needs to take advantage of …
In this episode of Subscription Ecommerce Live, we talked with Brad Hoose, CEO of The Outloud Group, about the potential of using influencers to increase LTV. We discussed: How subscription brands are uniquely poised to benefit from influencer marketing How finding the right influencers can …
In this episode of Subscription Ecommerce Live, we talked with Andrew Forman, CEO & Co-founder of Givz, about dumping discounts for donations to increase your social good and customer LTV.  We discussed:  How discounts on the first order can decrease overall LTV, and how to avoid…
In this episode of Subscription Ecommerce Live, we talked with Gen Furukawa, Co-founder of Prehook.   We discussed:  - Why brands that prioritize zero party data collection have an advantage over those that don’t - How to create a high-quality, enjoyable quiz experience your customers …
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