Feb. 5, 2026

ABOUT THIS EPISODE

Strategy Over Creativity with Will Poskett

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

In this episode we discuss:

The art of strategy

Beavertown and how you help a craft beer brand go mainstream

Is testing useful for strategists?

How brand can unify an organisation

What’s the future for agencies?

Why agencies don’t charge for strategy

Why direct mail is ace

Building leads for SMEs on LinkedIn and Substack Will Poskett

Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.

In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.

Find Will on LinkedIn or Substack.

Andi Jarvis - Strategy Sessions Host

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Marketing

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