ABOUT THIS EPISODE
Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
- Why you shouldn’t chase seniority
- Building from DTC to retail
- The power of design for Sneak
- Satanic cults for marketing activations
- Building a brand around gaming culture
- Finding the sweet spot between nerd culture and popular culture
- The creative pressure to stay true to the brand heritage
- The impact of price promotion on brand
- Building communities for marketing while not “selling out”
Full show notes, including contact details and a transcript can be found here on the show page.
English
United States
TRANSCRIPT 🔗
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