ABOUT THIS EPISODE
Paresh Deshmukh grew his first SaaS to 100K+ installs and around $12K MRR before selling it after listing on Acquire.com. He later applied those lessons to BoloForms, a B2B SaaS for digital signing that now has 5M+ users and is approaching $1M ARR.
The second time around, Paresh approached product, hiring, SEO, marketing, and growth differently. BoloForms also evolved from internal approval workflows to digital signing after the team found stronger willingness to pay in that category.
In this episode, Paresh shares what his first SaaS exit taught him, what changed while building BoloForms, and why acquisitions could shape the company’s next phase.
You'll hear:
- How his first SaaS reached 100K+ installs and around $12K MRR before the exit
- How product discipline, lean hiring, SEO, and marketing changed the second time around
- Why BoloForms pivoted to digital signing and how it grew to 5M+ users and nearly $1M ARR
3 Lessons from Paresh's SaaS Journey:
- Willingness to Pay Matters: A useful product is not enough if customers do not value it commercially.
- Keep the Product Focused: More features can create complexity without creating more growth.
- Treat Marketing Like Product: Distribution needs the same rigor as building.
For SaaS founders, this episode shows how a first exit can sharpen the decisions behind the next company, from product and hiring to growth and acquisition strategy.
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