ABOUT THIS PODCAST 🔗
Built on the street, not in the boardroom.
Juliana Hahn takes this ethos into conversations with founders who’ve launched and scaled real businesses, and breaks down exactly how they did it. No jargon, no gatekeeping, just the playbook.
Every episode goes past the highlight reel to the parts that usually get left out: how they found their first customers, what they got wrong, what the numbers really looked like, and the decisions that made the difference. Then Juliana translates it into plain English, so you leave with something you can put to work in your own business.
Startup Strategy is for founders, aspiring founders and anyone building something from scratch: the people without the MBA, the investor network or the safety net, who are figuring it out anyway.
Because great founders can come from anywhere. They just need the tools.
Juliana Hahn takes this ethos into conversations with founders who’ve launched and scaled real businesses, and breaks down exactly how they did it. No jargon, no gatekeeping, just the playbook.
Every episode goes past the highlight reel to the parts that usually get left out: how they found their first customers, what they got wrong, what the numbers really looked like, and the decisions that made the difference. Then Juliana translates it into plain English, so you leave with something you can put to work in your own business.
Startup Strategy is for founders, aspiring founders and anyone building something from scratch: the people without the MBA, the investor network or the safety net, who are figuring it out anyway.
Because great founders can come from anywhere. They just need the tools.
Hosts:
Update frequency:
biweekly
Average audio length:
34 minutes
Has sponsors
English
United States
27 episodes
since March 10, 2025
episodic
LATEST EPISODE 🔗
In this episode of Startup Strategies, Juliana sits down with KJ Chen, the founder who abandoned a 3 million user AI novel platform to build Macaron, scaled to 300,000+ users in under 6 months with a $70M valuation, all while training custom AI models and creating a viral marketing engine that pays…
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PREVIOUS EPISODES 🔗
In this episode of Startup Strategies, Ramsri Golla shares how he built two profitable AI SaaS products on the side while working full time as a lead data scientist. Starting with a $50 to $60 monthly hosting cost, Ramsri scaled Question.ai and Supermeme.ai to over $100K ARR without employees, paid…
In this episode of Startup Strategies, Juliana sits down with Jon Kazarian, the founder who bootstrapped Accelavent, a B2B event platform, to $374K ARR, then watched COVID turn his revenue negative overnight. He pivoted to virtual events and scaled to $10M ARR in just
Jon Kazarian shares how …
In this episode of Startup Strategies, Juliana sits down with Jared Zelman, founder of Othello, to uncover the brutal truth about enterprise sales that most reps refuse to accept: they're wasting months on deals that were dead from the first call, and they have no idea because they skipped proper d…
In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence…
In this episode of Startup Strategies, Juliana sits down with Stefan Bader, the founder who sold his parking data company to Continental, spent three years inside enterprise, then raised $8.3M for Cello after watching product-channel fit collapse across B2B. Stefan was at Continental post-acquisiti…
In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building education websites in …
In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 …
In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through content marketing at a …
In this episode of Startup Strategies, Juliana sits down with Casey Woo, the reformed Wall Street finance professional who went from corner office overlooking Central Park to building one of Silicon Valley's most exclusive operator communities. After feeling miserable despite having everything Wall…
Disclaimer: The podcast and artwork embedded on this page are from Juliana Hahn, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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