ABOUT THIS PODCAST 🔗
The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Hosts:
Update frequency:
weekly
Average audio length:
37 minutes
Guest interviews
English
United States
228 episodes
since May 8, 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~94.96% of listeners are from United States.
🇺🇸
US
94.96%
🇪🇸
ES
1.53%
🇦🇺
AU
0.83%
🇬🇧
GB
0.41%
🇩🇪
DE
0.41%
🇪🇪
EE
0.27%
🇵🇭
PH
0.27%
🇮🇳
IN
0.27%
🇭🇰
HK
0.27%
🇨🇦
CA
0.27%
🇻🇳
VN
0.13%
🇫🇷
FR
0.13%
🇹🇼
TW
0.13%
Others
0.12%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
You bought the EDR. You checked every box your insurance renewal asked for. In this Playbook, Max Clark, CEO of ITBroker.com, breaks down why 60% of ransomware victims had a leading EDR product deployed when they got hit, and what the other 40% were doing that they weren't. From the four tools insu…
PREVIOUS EPISODES 🔗
Buying Microsoft 365, Google Workspace, or Azure direct feels like the simpler choice, until you need support or get locked out of your own tenant.
In this Playbook, Max Clark breaks down what a Cloud Solution Provider (a CSP) actually does between you and the platform: faster support and escalatio…
You approved a migration because it was supposed to be cheaper, simpler, or more secure. Nobody actually checked whether this specific workload needed any of that. Eighteen months later you're the one explaining why the bill went up instead of down.
Jeremy Pease, CEO of Aptum, has spent his career …
You didn't choose your cloud provider. You inherited it, from whoever picked the safe option first and called it a decision. In this Playbook, Max Clark, CEO of ITBroker.com, names what that habit actually costs: three decades of consensus defaults, from the dot com era stack to LAMP to AWS's US Ea…
You approved your last technology invoice. That doesn't mean anyone checked whether it was right. Tommi Ellis, Channel Director at Intratem, has seen $4,000 a month disappear into a 270-line account nobody thought to question, and audits as large as $1.2 million. This is what actually happens betwe…
You're paying an MDR provider to protect you. Most of them will alert you and wait for someone else to act. This conversation names the one question that tells you which one you actually bought. Know the answer before it's 2am and someone's waiting on you to decide.
You signed a contract for manage…
A VP spent weeks building a plan to cut an eight figure cloud bill. He walked into one meeting with engineering. Three words killed it: not my KPI. The bill lands on whoever gets handed the mandate to cut it, but the authority to actually change it sits with someone else entirely, usually engineeri…
Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way, forgiving everything or torching a good deal over nothing. In this Playbook, Max Clark sorts vendor lies into three categories, a harmless stretch, one rep's invented promise, and a …
Your security tool says you're protected. Most of the time nothing is lying to you on purpose. It's just reporting what it was configured to report, whether or not anyone ever checked if that setup was correct in the first place.
Zach Stewart, CISO and Director of IT at Steno, spends this conversa…
Your website is no longer read only by people.
Tony Lauro opens this episode with a client whose sequential order numbers let a competitor read their daily volume through a public API. No breach. No alert. Just a number counting up in plain sight.
The same blind spot shows up when a product drop ge…
Disclaimer: The podcast and artwork embedded on this page are from ITBroker.com, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PODCAST SEARCH ENGINE
You can use our website to search 3,821,084 podcasts and 195,330,392 episodes by people, places, or topics.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
CLAIM THIS PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post classified ads for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
podcaster interview...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
our official X (formerly Twitter) account will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
EDIT
Thank you for helping to keep the podcast database up to date.
