ABOUT THIS PODCAST 🔗
Shallow DeepDive is a short series from Qualls, an independent Australian creative agency, hosted by Joe Qualls.
Each episode takes a deep-ish dive into the shallow world of branding, advertising and creative: the parts of brand, web and advertising worth thinking about twice — positioning and naming, websites and strategy, AI, and the difference between the impressive option and the useful one.
No jargon, no hype, no ten-point frameworks. Just plain, considered takes from the studio floor, usually landing on the thing most people skip.
Around eight minutes an episode, with new ones as we make them. If you enjoy thinking clearly about brand, advertising and the business of creativity, subscribe and join us.
Hosts:
Update frequency:
every 9 days
Average audio length:
6 minutes
English
Australia
22 episodes
since July 8, 2026
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
A mayoral candidate in Burlington, Ontario found her election signs drawn on: blacked-out teeth on one, a unibrow and moustache on the other. So she blacked out her own teeth, drew on the moustache, and filmed herself standing next to them. The clip went around the world.
In this episode of Shallow…
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PREVIOUS EPISODES 🔗
Apple Music has a new identity, and it was made by sound. Music played through a bath of oil, filmed in camera, became the logo. And the red icon most of us know is going black and white.
In this episode of Shallow DeepDive, we look at why giving up the red may have been the smart move, and what it…
Steve Jobs asked the man who built the Apple Store for a service philosophy in four words or fewer. The answer was "love customers," and Jobs wouldn't let them say it.
In this episode of Shallow DeepDive, we look past the anecdote to the number buried underneath it: customers whose complaint was fi…
Coca-Cola just rebranded across two hundred markets, and almost nothing changed. Same script, same red, same ribbon, same square. The internet spent a week arguing about whether the cans look like cigarettes.
In this episode of Shallow DeepDive, we look past the fridge-cigarettes debate to what act…
We build on Craft CMS and we still recommend it. We also built our own CMS this year. Both of those are true, and the reason why has less to do with software than with a decision most clients never get told is being made for them.
In this episode of Shallow DeepDive, we talk about right-sizing the …
Qualls has been named a Select Partner in the OpenAI Partner Network. That's one sentence of news, and it's the least interesting part — so this episode is about the rest of it.
In this episode of Shallow DeepDive, we make the case that a partnership is an obligation before it's a benefit, and that…
Clients don't arrive with a blank page anymore. They come in informed and prepared — references gathered, competitors read, a rough draft already on screen. So what are we actually being paid for?
This one's about a quiet shift in the work: from making the thing to deciding what of it survives. Whe…
Marketing teams now score their work for "backlash exposure" — how likely it is to draw a pile-on. It's a sensible tool. It's also quietly sanding brands down to nothing.
The model is very good at pricing the loud, this-week cost of saying something. It's blind to the slow, uncounted cost of saying…
Ads have arrived inside the AI answer — a sponsored card, right under the reply you trusted. The question most brands are asking is the small one. The one worth asking is underneath it.
This month OpenAI's ChatGPT ads went live in Australia. Here's what a brand is really buying when it pays to sit …
NASA spent two years rebuilding more than 3,000 websites. The ideas that made it work were cheap — and they scale down to a five-page site.
In this episode of Shallow DeepDive, we look at how a design agency reimagined NASA.gov, and why the process behind a project that size maps, almost move for m…
Disclaimer: The podcast and artwork embedded on this page are from Qualls, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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