ABOUT THIS PODCAST 🔗
Welcome to the podcast that unpacks the wildest, weirdest, and most fascinating business decisions through the lens of leadership and finance.
whatcouldtheybethinking.substack.com
whatcouldtheybethinking.substack.com
Update frequency:
every 23 days
Average audio length:
30 minutes
English
United States
33 episodes
since May 27, 2025
episodic
LATEST EPISODE 🔗
Quick: can you name your state representative? Cindy couldn’t. By the end of this episode, you’ll see why that person may matter more to your business than whoever wins Congress.
With the midterms here, Cindy Goodwin-Sak and Jaime Peters do the homework before the outrage. Since 1914, both chambers…
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PREVIOUS EPISODES 🔗
Block CEO Jack Dorsey says his ideal setup would be all 6,000 employees reporting directly to him. If he held monthly one-on-ones, that’s close to 300 a day.
He isn’t the only leader thinking along these lines. Uber cut about 3,300 roles to remove layers and flatten the company. Block cut roughly 4…
Over the last three years, Ford brought in or brought back about 350 experienced engineers. They weren’t there to build something new. They were there to catch what Ford’s automated quality systems were missing. CEO Jim Farley credits that effort with saving hundreds of millions of dollars in warra…
We’re back after a fun-filled summer of activities. We have so many questions!!!
On September 12, three men who agree on almost nothing (Dario Amodei, Sam Altman, and Elon Musk) all said the same thing within hours: the AI industry should slow down. Even Rahm Emanuel said he’d never seen an industr…
The largest IPO in history is about to launch and Jaime and Cindy aren't strapping in quietly. SpaceX hits the Nasdaq on June 12 at a $1.75 trillion valuation, except the "space company" is now really three companies in a trench coat: rockets and Starlink, the platform formerly known as Twitter, an…
What do you get when a $4 billion wool sneaker brand sells its entire identity for $39 million and reinvents itself as an AI GPU rental company…in 16 days? Finance expert Jaime Peters and leadership researcher Cindy Goodwin-Sak untangle the wild, woolly tale of Allbirds' transformation into NewBird…
OpenAI may be the most talked-about company in tech, but even visionary companies have to pass the budget test. In this episode, Dr. Cindy Goodwin-Sak and Dr. Jaime Peters pick up where they left off on OpenAI’s business model and go deeper, this time into the IPO mechanics that could affect everyd…
What does it actually take to run an AI company? And can OpenAI afford it? This week, Cindy Goodwin-Sak and Jaime Peters kick off a multi-part series diving into the business of being an AI company, not just using one.
It all started with a CNBC article on OpenAI’s data center pivot that had them t…
Twice a year, society agrees to a completely unnecessary group project.
This week on Seriously, What Could They Be Thinking?, Dr. Cindy Goodwin-Sak and Dr. Jaime Peters tackle daylight saving time: the policy that promises efficiency, delivers exhaustion, and somehow survives year after year.
They …
Employers are noticing a troubling pattern.
Graduates and young professionals increasingly ask for step-by-step instructions for everything, from routine assignments to basic workplace decisions. Tasks that once required judgment and initiative now often trigger a request for detailed guidance.
In …
Disclaimer: The podcast and artwork embedded on this page are from Cindy Goodwin-Sak & Jaime Peters, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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