ABOUT THIS PODCAST 🔗
Hosted by Nicola Lutz, #1 expert in Selling Education
With 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students.
If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.
With 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students.
If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.
Hosts:
Update frequency:
every 10 days
Average audio length:
36 minutes
Guest interviews
English
United States
17 episodes
since Feb. 25, 2026
episodic
LATEST EPISODE 🔗
Amit Mehta didn't plan a career in education.He built ILG from three struggling schools into a group of 35 schools and nurseries, and along the way worked out that the sector's biggest problem isn't marketing or fees, it's the mindset.In this episode we talk about why "admissions" is the wrong word…
SEARCH PAST EPISODES
Search past episodes of Selling Education.
PREVIOUS EPISODES 🔗
Most schools and counsellors think they've done their ideal client persona work. hey haven't. This week Helen Tudor (energetic, hard-nosed, slightly woo - her words) joins me to talk stick figures, attracting the right families, red flag parents, and why your prospectus is boring everyone into a "m…
Somewhere in your student enquiry pipeline right now, there's a family who went quiet after visiting, an agent whose enthusiasm never turned into bookings, or a student you promised to get back to and haven't. You know exactly who it is. That's your frog, and you've been finding very productive-loo…
What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?
In this episode, Nicola Lutz sits down with Ruth Hughes, founder of Curious Human, coaching psychologist, and former Director of…
Getting a "no" feels like a physical injury. Neuroscience proves it.
Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that, a lot of behaviour in education sales starts to make perfect sense.
The softened sign-offs…
Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.
But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy Excellence in Education, that approach is losing schools agents before the conversati…
You've definitely written this in an email:
“If you have any questions, please don’t hesitate to call.”
It sounds polite. Professional. Safe. But in student recruitment, it’s often where the conversation stalls.
It gives no clear next step, no reason to act. Leaving families to not mov…
In this episode of Selling Education, I’m joined by career confidence expert Zena Everett to talk about something most admissions and recruitment teams feel but rarely unpack properly, the “crazy busy” trap. We dig into why capable people end up overwhelmed, how imposter syndrome shows up in our se…
In this episode of Selling Education, I sit down with Ian Aird, CEO of English Australia and one of the most commercially astute leaders in the ELICOS sector.
With 25 years across teaching, admissions, marketing, operations and executive leadership, Ian has lived the full sales journey. We dig int…
I’m joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who’s actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He’s been there.
We talk about:
Why many schools are still stuck in outdated marketi…
Disclaimer: The podcast and artwork embedded on this page are from No Fluff, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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