ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
20 minutes
Guest interviews
English
United States
35 episodes
since Aug. 14, 2024
episodic

LATEST EPISODE 🔗

Confused about the difference between a Trademark and a Copyright? Think that paying a designer's invoice or downloading from an online platform automatically means you own your logo? Think again! In this episode of Securing Your Brand with SecureMark Legal, we break down the critical intellectual…

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Ever wondered why Starbucks always uses that exact green, why Apple stores all look identical, or why those famous red-soled high heels are worth millions? 🤯 In this episode of Securing Your Brand with SecureMark Legal, we are breaking down Trademark 101 so you can protect your brand like a pro! W…
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall, Melissa Jeda and Lisa Mosbey delve into the intricacies of common law trademark rights. They explore what these rights entail, how they are automatically created through the use of a brand in commerc…
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, trademark attorneys Holly McFall and Melissa Jeda, along with Lisa Mosbey, delve into the intricacies of trademarking for businesses. They discuss what qualifies for trademark protection, including brand names, logos, a…
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall and Melissa Jeda, both trademark attorneys, sit down with James Kell, CEO of Scratchie. James shares his unique journey from running major construction projects, including Apple's first retail stores …
Episode Summary:  Discover why safeguarding your personal brand is crucial for creators and influencers entering the business world. Legal experts delve into the significance of trademark protection, distinctiveness of brand names, and the early steps for securing your identity in commerce. Key Ti…
Episode Summary: In this episode, Jesus Caseres joins Melissa Jeda and Holly McFall to discuss the critical intersection between IT operations and overall business functionality. From IT as the operating system of a business to the importance of aligning IT with legal compliance and branding, Jesus…
Episode Summary:  This episode delves into the critical step of conducting a comprehensive trademark search before filing a trademark application. The discussion emphasizes the importance of identifying potential risks early to avoid costly legal issues later on, offering essential insights for bus…
Episode Summary: In this episode of *Securing Your Brand with SecureMark Legal*, cybersecurity expert Jesus Caseres discusses the importance of cybersecurity for small businesses. He highlights how attackers target small businesses, common scams, and practical tips to reduce risks. Jesus emphasize…
Episode Summary:  In this episode, Tiffany Gonzalez, a CPA specializing in small and mid-sized businesses, shares valuable insights on financial resets for small business owners at the start of the year. She emphasizes the importance of reviewing bookkeeping processes, tax planning, and cash flow m…
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