ABOUT THIS PODCAST 🔗
Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?
Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.
Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.
Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.
Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.
Hosts:
Update frequency:
every 18 days
Average audio length:
45 minutes
Guest interviews
Has sponsors
English
United States
124 episodes
since Oct. 19, 2021
episodic
AUDIENCE OF THIS PODCAST 🔗
~91.32% of listeners are from United States.
🇺🇸
US
91.32%
🇵🇭
PH
3.71%
🇺🇦
UA
1.23%
🇬🇧
GB
0.82%
🇯🇵
JP
0.41%
🇮🇳
IN
0.41%
🇦🇹
AT
0.41%
🇵🇹
PT
0.41%
🇪🇨
EC
0.41%
🇨🇿
CZ
0.41%
🇮🇪
IE
0.41%
Others
0.05%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
In the latest episode of Scratch, Nick Tran, President and CMO of First Round, breaks down what culture actually looks like when people put their phones down, why brands are over-indexing on micro-cultures, and what it takes to create work that cuts through the sea of sameness.
From building Cîroc …
SEARCH PAST EPISODES
Search past episodes of Scratch: CMO Interviews.
PREVIOUS EPISODES 🔗
In the latest episode of Scratch, Alexander Robertson of Jumeirah breaks down why "luxury is madness," and why the brands that win in an AI-saturated market are the ones with the strongest point of view, not the loudest one.
As AI creates a convergence around “average” for everything related to br…
In the latest episode of Scratch, Philip Edsel, VP of Brand & Creative at Ladder, breaks down why most marketing misses the mark and what separates brands that feel cultural from those that feel tone-deaf.
As fitness platforms multiply and algorithms fragment audiences, Ladder's strategy isn't…
Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better.
That insight changes everything, from how you position payments to how you build a team …
In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale.
The key take…
In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table.
Misbah breaks down the pos…
Pranav breaks down why the way we've always tested products and campaigns is fundamentally broken, how 90% of all decision-making happens in the subconscious, and why asking people what they think is almost completely useless. Neuro Insight's brain-mapping technology cuts through the noise, accessi…
Miguel gets into the brand discipline behind the growth. Why Bootlegger turned down trends their own customers were asking for. How a year of navigating aviation regulations put their coffee at 30,000 feet. What drove the decision to strip the brand back to a gold dot. And why consis…
Gyve shares how SURI found its edge by listening closely to real customer frustrations and rethinking the product from the ground up, from design and performance to sustainability. Instead of treating sustainability as the headline, SURI builds products people genuinely want to use first, then make…
The conversation explores why Navy Federal focuses on being "precious to few, but relevant to many". By prioritizing active duty military and their families, they build a foundation of trust that naturally scales to the broader veteran community.
In a landscape where brands often prioritize effici…
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SEARCH PAST EPISODES
Search past episodes of Scratch: CMO Interviews.
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