Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

By Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!


The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and what doesn’t work? [email protected]
United States
26 episodes
since May, 2015


Jacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this topic on LinkedIn. We talk about why 80% of today's startups typically miss their growth targets and why this will increase next year. Jacco shares his plan on how you can create a strategic approach to enable predictable high growth by designing and implementing the right sales processes. You can contact Jacco through LinkedIn here. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!
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