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In this episode, host James Welch breaks down one of the most overlooked frontiers in military recruiting: college campuses. Drawing from his book The Art of Military Recruiting: Lessons Learned from the Recruiting Battlefield, Welch explains how universities, community colleges, and technical scho…
Every military recruiter knows the danger of the “J-Months.” When January rolls around Future Soldiers waver and ship losses spike. In this episode, James Welch breaks down how proactive leadership can prevent those losses before they happen. You’ll learn why leadership in the Delayed Entry Progra…
In this episode, James Welch sits down with LTC Andrew “Drew” Betson, Commander of the Kansas City Recruiting Battalion, to unpack how data, used wisely, drives consistent success in both military recruiting and civilian sales. They dig into market share analysis, conversion rates, flash-to-bang ti…
In this episode, James Welch breaks down why high schools are the key terrain for military recruiters. Drawing from his book, The Art of Military Recruiting, he explains how to engage faculty early and create programs that keep your message in front of students all year long. You’ll learn practica…
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