ABOUT THIS PODCAST 🔗
Welcome to the Real is Rare Podcast , where we pull back the curtain on the world of supplements, business, and entrepreneurship. Hosted by the founders of Simpson Labs—a trusted leader in supplement manufacturing—this show brings you candid conversations with customers, friends, and fellow business owners.
Each episode dives into the real stories behind the industry: how today’s leaders got started, the challenges they faced, and the lessons they learned along the way. From the triumphs to the trials, our guests share insights that inspire, educate, and connect anyone passionate about building something great.
Whether you’re an entrepreneur or just curious about what it takes to succeed in this fast-growing industry, the Real is Rare Podcast gives you a front-row seat to the journeys shaping the future of sports nutrition and health + wellness.
Update frequency:
monthly
Average audio length:
57 minutes
Guest interviews
English
United States
11 episodes
since Sept. 17, 2025
episodic
LATEST EPISODE 🔗
Building a successful brand isn't about chasing trends. It's about solving a real problem, earning your customers' trust, and staying committed to quality every step of the way.
In this episode of Real Is Rare, Eric Simpson and Don Grace sit down with Pete and Arianna from GoBiotix, …
PREVIOUS EPISODES 🔗
Building a successful supplement brand isn't just about creating great product; it's about building the right systems, making the right partnerships, and knowing when to let go so you can grow.
In this episode of Real Is Rare, the Psycho Pharma team returns to Simpson Labs six months afte…
What does it take to build one of the fastest-growing beverage manufacturers in the country? In this episode of the Real is Rare podcast, the guys sit down with the team behind MacroCap Labs—the company helping power some of the biggest protein and functional beverage brands on the market today.
Fr…
REAL IS RARE is back with another BANGER! On this episode, the team sits down with Doug Miller and Dave Rynecki, the powerhouse minds behind the brands Core Nutritionals, Unmatched, Merica Labz + more, for an inside look at what it really takes to build, scale, and evolve multiple successful compan…
On this episode of Real is Rare, Eric sits down with actor and Become Nutrition founder Jeff Logan for a high-energy conversation about building a supplement brand with real purpose, real quality, and real results. Jeff talks about the early grind behind Become, the hard lessons from bad manufactur…
Richard and Ken Montes from NuLiv Science join the show to peel back the curtain on the real business of supplements — from the show floor at LA Fit Expo to the factory floor and all the chaos in between. The crew breaks down how brands actually break through, why transparency in manufacturing is b…
This episode comes in swinging! Darren and Eric from Psycho Pharma sit down for a raw, no-filter conversation about building a fan-favorite supplement brand the hard way — loud ideas, heavy testing, and formulas that hit like a riff to the face. From the birth of Edge of Insanity to dialing in high…
This episode is a masterclass in modern supplement innovation. Dustin Elliott, Chief Branding Officer at NNB Nutrition, joins the show to break down what actually matters right now—next-gen ingredient tech, real clinical validation, and how to ride trends without getting burned. From HydroPrime gly…
This episode is MUST LISTEN as Eric and Don dive into the origin and success of RTD + supplement giants LIFEAID. Founders Orion and Aaron share their individual stories of humble beginnings, the darkest times of building and the rise of a brand they literally went ALL IN on. From the entrepreneuria…
Listen in as Eric and Jesse, our VP of Operations, sit down with Michael Alfaro from Masterfoods Lab - A contract manufacturer and food development company that creates "better-for-you" functional snacks for emerging CPG brands. Michael has an inspiring journey through the world of CrossF…
Disclaimer: The podcast and artwork embedded on this page are from Simpson Labs, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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