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On today's call, guest host Byron Mims asks the hard Q4 question: what are you actually doing right now to finish the year strong and walk into 2027 with momentum? Agents get specific, cutting distractions and marketing that isn't producing, doubling down on database and referrals, tightening up on…
"Sellers re-buy their own home every day, and lose big in the process." James Shaw stays on the number one issue in the market right now, pricing, and pulls a line from Shift pages 148-149 that every agent should have ready for their next listing appointment: when a seller rejects an offer, they're…
Guest host Bree opens with something we don't usually hear on these calls, everyone's life before real estate. Broadcast journalists, elementary school teachers, flight attendants, a college basketball coach, an opera singer, even a former criminal interdiction officer, and every single one of them…
Every Monday, a price conversation should happen, not "when it feels right." James Shaw turns Mondays into Price Reduction Monday, and agents show up with the exact playbook they use to get stuck sellers to say "let's lower it" before the agent even asks. Savannah sends a full weekly performance re…
"So, it works." James Shaw brings on Nisha and her team from outside Chicago to share exactly what happened after they took last week's open house strategy from this very call and ran with it, four days later. They didn't just put out a sign, they went all out. Goodie bags delivered door to door by…
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