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ABOUT THIS PODCAST 🔗
Have you ever wondered how to get a job as a planner or strategist at an ad agency? Whether you’re just starting out, want to move from a different department, or are new to the industry we want to show you the different paths to planning.
Each episode, Penny Norman and Parker Mason will talk to different planners and strategists from diverse backgrounds to hear about how they got their started in strategy, where their career has taken them, and what they’ve learned along the way.
We’ll ask them about the skills they needed and learned, the leap they had to make, and how others can follow in their path.
Penny Norman can be found at https://www.linkedin.com/in/pennynorman/
Parker Mason can be found at http://twitter.com/parkernow and http://instagram.com/parkernow
Update frequency:
every 11 days
Average audio length:
26 minutes
English
United States
10 episodes
since Nov. 2, 2021
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
What are the best ways to get a job in strategy? What can you be doing right now to start making a career change to get a job as a planner? Why should agencies look within their ranks for their next great strategist? What can they can do better to find their next planner?
We an…
SEARCH PAST EPISODES
Search past episodes of Path to Planning.
PREVIOUS EPISODES 🔗
On this week’s episode of Path To Planning we chat to Meg Kerr, who started out here career in an agency as an Executive Assistant and is now Head of Planning at Doug & Partners. She talks to us about how to get the experience within an agency, about finding a champion, about the crossover skil…
On this special episode of Path to Planning, Digital Strategist Christine Brett interviews strategy consultant Julie Sheldon and one of our hosts, Penny Norman on transitioning from parental leave back into a role as a strategist. Christine, who is currently on parental leave discusses with Penny a…
On this episode of Path to Planning, Senior Strategist Carolyn Khoo shares the choices she made that led her through an internship with Adidas to a client-side gig at a tea company and ultimately landing her a role at Cossette Toronto. We discuss strategy portfolios, training opportunities and…
How do you move from copywriter to strategic partner at your own agency?
This week, we talk to Ashley Lapin and listen to her incredible career path through advertising school, working as a creative down in Austin, Texas, and, ultimately, starting her own agency! Ashley discusses t…
This week, we talk to Mo Dhaliwal, Director of Strategy at Skyrocket, who started his career in the world of Tech before making the move into Strategy. We will talk about the cross over in skillset, the areas Mo had to develop to make the move and tips for those who want to make a similar move.
T…
How do you move from account management to strategy? This week, we talk to strategy consultant and podcaster Lindsay Waugh about her own career and the steps she took to go from account management to running her own strategy consultancy. She’ll tell us about her own experiences, what she learn…
Episode Two: Community Management to Strategist with Katee Hui.
How do you move out of a community management or social media role and into a strategy role at an agency? What sort of skills do you need to develop, and what will help you along the way?
This episode we will be talking to K…
Welcome to Path to Planning where we talk to a variety of strategists about how they got into their career.
From strategy internships, to moving from client service to strategy and more alternative paths like moving from creative and client side. We plan to cover everything you wanted to know abou…
How do you even GET a strategy internship at an ad agency? What’s it like? What sort sort of skills will you need? And who do you need to talk to?
We’ll be talking to Marguerite Gaylie, a Strategist at Rethink Toronto who started her career as an intern in the strategy department at Pound &am…
Disclaimer: The podcast and artwork embedded on this page are from APG Canada, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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