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Update frequency:
weekly
Average audio length:
47 minutes
Guest interviews
English
United States
37 episodes
since June 1, 2025
episodic

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Makenzie Brown knew what she wanted to do when she was three years old. Then she spent the next twenty years getting foggier about it, the way everyone does. What snapped her back was watching her own preschooler paint at the kitchen table every single day and thinking, why am I not doing that? So …

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The first trick Christian Rigal ever learned on a BMX bike was a tree ride, at a Burger King in Moraga, California. Twenty five years later he rides mountain bikes for a living and, in his words, all he is doing is driving around looking for cool trees to ride his bike on. Christian spent a decade …
Matt Quann spent his design career being asked to make the logo bigger. So when he started his own cycling brand, he took the logo off entirely. Thirteen years later, Ornot is still made in the USA, still small on purpose, and still one of the most quietly loved brands in cycling. We go back to the…
Spencer Kadas quit his data science job at 31 to be a ski bum for a year. No grand plan, just one question: will I regret not doing this? A year later he bought High Above, the Seattle company behind some of the most bombproof, USA-made mountain bike packs out there. He'd never sewn a stitch. …
What does it take to build an outdoor brand the whole industry starts referencing? For Kyle Siegel, founder of Raide, it started with a problem, not a brand. In this episode we get into how an engineer with stops at SpaceX, Snap, and The North Face ended up building one of the most distinct product…
This conversation got me fired up. Cait Oppermann is a photographer and creative director in Brooklyn who runs her own studio, FLOWERS, and she's spent her whole career quietly refusing the standard playbook. Cait moved to New York a week after turning eighteen, off a friendship she'd mad…
Steve Crandall is the founder of FBM, the BMX brand he started as an inside joke and an art project that turned into a bike company. Today he runs RadShare, a grassroots nonprofit out of Richmond, Virginia that gets kids on bikes and keeps their heads safe.This one is personal for me. Crandall is o…
Meesh and I have known each other a long time. Mutual friends, overlapping rides, the kind of friendship that started by crossing paths in the same places and got real once we both landed in Portland. We come at this work from the same spot too. Two people who spend most of the day alone behind a s…
Max Young and I came to this conversation from the exact same spot. Two senior creatives, a decade-plus in, standing at the same crossroads and asking ourselves the same questions. What kind of work do we actually want to be doing now? What should we be focusing on? And is the path we're on st…
Laura Kinman spent 25+ years in the outdoor industry, and she didn't plan to start a brand. Then, in October 2024, she was laid off from Patagonia while flying home from Vietnam. She calls it the day she "won the lottery." In this episode, Laura traces a winding path. Growing up hunt…
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