ABOUT THIS PODCAST 🔗
Openwork is a weekly podcast about how the watch industry actually works. An unfiltered look behind the scenes — no press releases, no hype, and no sponsored takes. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology. Available on Apple Podcasts, Spotify, YouTube Music, or wherever you get your podcasts.
Update frequency:
every 9 days
Average audio length:
51 minutes
Guest interviews
English
United States
99 episodes
since Jan. 13, 2024
episodic
LATEST EPISODE 🔗
Gabe and Asher break down one of the most successful marketing partnerships in watch history: Omega and James Bond. The story starts in the mid-’90s, when both franchises were trying to reboot. Omega was a struggling asset inside the Swatch Group, and Bond had been off screen for years. Nicolas Hay…
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PREVIOUS EPISODES 🔗
Watch media looks nothing like it did ten years ago. Blake Buettner was one of Hodinkee's early writers, later managing editor at Worn & Wound, and built The Deep Track on his own. He joins Gabe Reilly and Asher Rapkin to talk about how watch journalism got decentralized. A Hodinkee Introducing…
Eighteen months after Liberation Day, we look at where Swiss watch exports stand. Shipments to the U.S. are down 8.3% year to date but still up 8.8% versus 2024. Mainland China is down 23% from two years ago. Global exports are still up 1.7%, carried by the UK, India, Europe and South America. The …
Recorded live at Geneva Watch Days, this episode of Openwork sits down with Ming CEO Praneeth Raj Singh to unpack one of the strongest product runs in independent watchmaking: the Polymesh, Iris, Starfield, Lightning, and Comet. Hosts Gabe Reilly and Blake Buettner ask how much of it was planning v…
Gabe and Asher kick off Episode 93 with news: Collective is now an authorized Ressence retailer. Then they get into the week's biggest story out of Geneva Watch Days 2026: Breitling's Gallet relaunch, its inherited distribution network, the debt behind the bet, and why it beats the usual sub-$5,000…
Gabe Reilly and Blake Buettner record live from Geneva Watch Days to discuss the show’s atmosphere, the growth of independent watchmaking, and what Blake’s new role at Collective means for future content.
We break down major trends: independents gaining mainstream traction, the rising accessibilit…
Breitling relaunches Gallet on September 3rd. Openwork hosts Gabe Reilly and Asher Rapkin unpack Georges Kern's play: chronographs at 3,000–5,000 CHF, an exploration story aimed at Bremont, Longines, and Tudor, sold in Breitling boutiques. Plus Universal Genève and Breitling's return to Watches &am…
In Episode 90 of Openwork, Collective Horology co-founders Gabe Reilly and Asher Rapkin reveal that they've sued the U.S. federal government over the tariffs squeezing the watch industry and small businesses nationwide. They explain why they joined the suit alongside co-plaintiff Burlap Barrel, how…
A quick news note: On Friday, July 24, Collective, along with New York spice importer Burlap & Barrel, filed a lawsuit in the U.S. Court of International Trade challenging the federal government's latest Section 301 tariffs. We'll dig into the details on our next episode. In the meantime, you c…
How did Tudor go from a brand you couldn't even buy in the United States to a half-billion-dollar powerhouse selling 300,000 watches a year? In this episode of Openwork, Gabe Reilly and Asher Rapkin trace the rise of Tudor — from its wilderness years in the shadow of Rolex to the 2009 reinvention t…
Disclaimer: The podcast and artwork embedded on this page are from Collective Horology, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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