ABOUT THIS EPISODE
I have a confession. Every so often I go through who I follow, and the accounts with a logo as their profile picture usually get the boot. Not because I don’t like their content. I just have no idea who they are.
In this episode: a sewist and pattern designer’s beautiful logo story, why people connect with faces and remember stories, and where your logo actually belongs.
We also talk about why people will often pay more when they know they’re supporting a real family with real bills, and the two places to build your personal brand: your Instagram stories and your posts. Plus the little felt mouse that made me cry.
Your personal brand, in three pieces:
- Your face is your profile picture. Close-up, eyes visible, no sunglasses, no AI photos.
- Your logo lives on your website, landing pages, PDFs and printables.
- Your stories are what people remember. Share the little things that make you you in your Instagram stories, and the bigger ones in your posts.
Your action item this week: Switch your profile picture to a clear, close-up photo of your face. Then share one little thing about you in your stories.
Want help with your profile, bio and messaging? The Launch Season AI tool builds it for you from a few simple questions about your business and your story. $49, with 4 weeks of tutorials and training: https://launch.createwithcoachcynthia.com/
Questions? info@createwithcoachcynthia.com
Because the place to start is with one good, or good enough, post.
