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English
Canada

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If your work slows down or stops when the season changes, this one's for you. In this episode, I break down a carousel post we made for my parents' window cleaning business. A past client reached out to book within hours of it going up. I walk through it slide by slide: why it opens with "Frie…
Helping your clients look ahead is your job. But first, you need to understand what they're thinking right now. This episode is a little different. Instead of me talking at you, I walk you through a guided visualization, so you can step into your client's shoes for a few minutes. We pick one real c…
Most local service businesses don't need to go viral. They need the right people in their town to find them and book. My parents' window cleaning business had a video hit 14K views this spring, and it brought in $0. Then we made 3 intentional posts in one week. The result: 18 new local followers ac…
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