ABOUT THIS PODCAST 🔗
Where marketers share the strategy stories behind amazing campaigns.
Hosts:
Update frequency:
weekly
Average audio length:
44 minutes
Guest interviews
Has sponsors
English
United States
328 episodes
since Jan. 3, 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~33.05% of listeners are from United Kingdom.
🇬🇧
GB
33.05%
🇦🇺
AU
19.74%
🇺🇸
US
10.45%
🇳🇿
NZ
2.82%
🇳🇱
NL
2.61%
🇮🇪
IE
2.59%
🇨🇦
CA
2.34%
🇩🇪
DE
1.71%
🇪🇸
ES
1.69%
🇺🇦
UA
1.51%
🇫🇮
FI
1.51%
🇨🇭
CH
1.48%
🇸🇬
SG
1.36%
🇮🇳
IN
1.17%
🇸🇪
SE
0.96%
🇦🇪
AE
0.90%
🇫🇷
FR
0.84%
🇵🇱
PL
0.84%
🇷🇴
RO
0.80%
🇿🇦
ZA
0.80%
🇳🇬
NG
0.78%
🇩🇰
DK
0.76%
🇨🇿
CZ
0.74%
🇭🇰
HK
0.61%
🇮🇹
IT
0.51%
🇳🇴
NO
0.49%
🇧🇪
BE
0.38%
🇸🇦
SA
0.34%
🇲🇾
MY
0.34%
🇸🇰
SK
0.32%
🇯🇵
JP
0.32%
🇵🇹
PT
0.30%
🇷🇸
RS
0.30%
🇵🇭
PH
0.28%
🇦🇹
AT
0.28%
🇭🇷
HR
0.23%
🇱🇹
LT
0.21%
🇧🇷
BR
0.19%
🇹🇷
TR
0.17%
🇻🇳
VN
0.17%
🇱🇻
LV
0.15%
🇬🇷
GR
0.15%
🇮🇱
IL
0.15%
🇷🇺
RU
0.13%
🇰🇪
KE
0.13%
🇬🇭
GH
0.13%
🇵🇰
PK
0.13%
🇮🇸
IS
0.13%
🇹🇭
TH
0.11%
🇮🇩
ID
0.11%
Others
1.79%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We…
SEARCH PAST EPISODES
Search past episodes of On Strategy Showcase.
PREVIOUS EPISODES 🔗
Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.Thx to The Effies, T…
Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below.https://www.ipsos.com/e…
In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this spe…
The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Chan…
Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting our On the Spo…
James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.
Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gross from Hi…
I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it out …
This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this series.
Disclaimer: The podcast and artwork embedded on this page are from Fergus O’Carroll, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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