ABOUT THIS PODCAST 🔗

Average audio length:
35 minutes
Guest interviews
Has sponsors
English
United States
68 episodes
since March 25, 2020
episodic

LATEST EPISODE 🔗

Max Baybak sits down with Josh Suchanek of Skytale Group for a conversation about one of the biggest challenges facing growing practices: marketing leadership. While many organizations have agencies, vendors, and internal coordinators helping execute marketing efforts, Josh explains why successful …

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PREVIOUS EPISODES

Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Vahe Tirakyan of MD Logica for an unscripted conversation about the technologies changing the way practices market, communicate, and connect with patients. What starts as a discussion about ChatGPT quickly expands into a broader e…
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Dean Bakes, Co-Founder of Riviera, for a discussion about artificial intelligence, automation, and the future of practice operations. As healthcare businesses face increasing complexity, Dean shares his perspective on how AI can help …
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Ben Wolber, Founder and CEO of Illume, for a conversation about analytics, accountability, and operational excellence in aesthetic practices. As practices adopt more technology than ever before, Ben explains why visibility into busine…
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Izhak Musli for a conversation about retention, loyalty, and the future of patient engagement. As the founder of Get Kudos AI and a veteran of the healthcare technology space, Izhak has spent years helping practices understand their d…
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Dr. Jonathan Kaplan for a conversation about the technologies, treatments, and trends reshaping patient care. As both a practicing plastic surgeon and the founder of DrWell, Dr. Kaplan brings a unique perspective on the intersecti…
Erica Crawford sits down with Dr. Kouros Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for both…
Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the gro…
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and personal…
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Philadelphia plastic surgeon Dr. Ran Stark for a conversation on specialization, practice growth, and the evolving landscape of aesthetic medicine. Drawing from his own experience building a thriving practice, Dr. Stark explains h…
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